Digital Marketing Executive
SEO Consultant and Content Strategist
Helping businesses grow through practical, data-backed marketing strategies
About Me
I started in digital marketing in 2015 as a content writer. Over the years, I learned SEO, then moved into paid advertising and performance marketing. Each role taught me something new - from understanding how search engines work to analyzing campaign data and making improvements. I've worked with different types of businesses - schools, online stores, software companies, and consulting firms. Each project gave me a chance to learn what works in different industries and how to adapt strategies based on business goals and budgets. What I enjoy most is taking a practical, systematic approach to marketing. I believe in understanding the business first, setting realistic goals, and then building strategies that can actually be executed and measured. I focus on what moves the needle - whether that's more website traffic, better quality leads, or improved conversion rates. Today, I combine technical SEO knowledge with content strategy and paid advertising to help businesses grow their online presence and generate consistent results.
Mentoring & Knowledge Sharing
I also spend time helping people who are starting out in digital marketing. I've conducted workshops on SEO basics and Google Ads for marketing students and professionals looking to switch careers. I share what I've learned from actual projects and try to give practical advice that people can use in real work situations.
Professional Journey
8+ years driving measurable digital growth
Digital Marketing Executive
Vels Group of Schools
2022 - Present
Managing digital marketing for a group of educational institutions across Tamil Nadu, with focus on student enrollment and brand building.
Key Responsibilities
- Plan and execute digital marketing campaigns across search, social media, and content channels
- Work with a team of 3 marketing specialists and coordinate with external agencies when needed
- Manage annual marketing budget of ₹25 lakhs across various digital channels
- Set up and maintain CRM system for tracking inquiries and student enrollments
Tools & Technologies
Key Achievements
- Increased organic website traffic by 180% over 12 months through consistent SEO work
- Improved admission inquiries by 65% using targeted Google and Facebook campaigns
- Reduced cost per lead by 40% by optimizing campaigns and improving landing pages
- Grew social media engagement by 85% with regular content and community management
SEO Specialist
Freelance
2020 - 2022
Worked with 15+ clients across different industries, helping them improve search rankings and organic traffic.
Key Responsibilities
- Conducted SEO audits and created practical improvement plans for client websites
- Worked on technical SEO, content optimization, and link building strategies
- Created content strategies based on keyword research and audience needs
- Provided monthly reports and recommendations to clients
Tools & Technologies
Key Achievements
- Helped 3 e-commerce clients rank on first page for 50+ important keywords
- Increased organic traffic by an average of 125% for most clients within 6 months
- Generated ₹15 lakh monthly organic revenue for a retail client through SEO
- Maintained long-term relationships with 95% of clients through consistent results
SEO Consultant
ClickDo
2018 - 2020
Worked with B2B technology and consulting clients to improve their search visibility and lead generation.
Key Responsibilities
- Managed SEO projects for 8-10 B2B client accounts simultaneously
- Performed keyword research, competitor analysis, and content planning
- Coordinated with content writers and developers to implement SEO changes
- Tracked rankings and traffic, adjusting strategies based on performance
Tools & Technologies
Key Achievements
- Improved organic visibility by 90% on average for B2B clients
- Increased domain authority by 15-25 points for key client websites
- Built 200+ quality backlinks through outreach and content partnerships
- Reduced bounce rate by 35% through better content and user experience
Digital Marketing Specialist
Indows Soft Solutions
2016 - 2018
Managed Google Ads, Facebook campaigns, and email marketing for technology clients.
Key Responsibilities
- Set up and managed Google Ads and Facebook advertising campaigns
- Created email marketing campaigns and automated email sequences
- Analyzed campaign data and made improvements based on performance
- Handled social media accounts and community engagement
Tools & Technologies
Key Achievements
- Managed ₹50 lakh in annual ad spend with average ROAS of 4.5:1
- Improved email open rates from 18% to 32% through better targeting
- Generated 500+ qualified leads per quarter through paid campaigns
- Grew LinkedIn company page from 200 to 8,500 followers
Content Developer
IGenuine Soft Solutions
2015 - 2016
Started my career writing content for software and technology companies.
Key Responsibilities
- Wrote blog posts, website content, case studies, and marketing materials
- Researched topics and understood target audiences for each piece
- Worked with designers to create supporting visuals for content
- Managed content calendar and publishing schedule
Tools & Technologies
Key Achievements
- Published 100+ blog posts that brought in 50,000+ monthly visitors
- Created 15+ case studies that helped improve sales conversion by 30%
- Developed content that increased average time on site by 60%
Core Expertise
Specialized skills that drive results
Search & Organic Growth
Technical & On-Page SEO
Website audits, fixing technical issues, improving page speed, schema markup, and ensuring proper indexing.
Keyword Research & Content Planning
Finding the right keywords to target, understanding search intent, and planning content that ranks.
Link Building
Building quality backlinks through outreach, content partnerships, and local directories.
Paid Marketing
Google Ads
Setting up and managing Search, Display, and Shopping campaigns with focus on improving ROAS.
Facebook & Instagram Ads
Running lead generation and e-commerce campaigns with audience targeting and retargeting.
Campaign Optimization
Setting up proper tracking, A/B testing, and making data-driven improvements to campaigns.
Content & Branding
Content Strategy
Planning content calendars, identifying topics, and creating content that serves business goals.
Writing & Editing
Creating blog posts, website copy, ad copy, and email content that engages and converts.
Marketing Automation
Setting up email workflows, lead nurturing sequences, and CRM systems for better efficiency.
From the Blog
Practical notes on SEO, content strategy, and digital marketing — from real campaigns
Let's Connect
Open to opportunities and collaborations