Karthiga Mohan — Digital Marketing Executive & SEO Consultant

Karthiga Mohan is a Digital Marketing Executive and SEO Consultant based in Tamil Nadu, India, with over 8 years of experience in SEO, content strategy, and performance marketing. She specialises in the education sector, e-commerce, and B2B companies. In her current role at Vels Group of Schools, she increased organic website traffic by 180% over 12 months and improved admission inquiries by 65% through targeted Google and Facebook campaigns. She manages an annual marketing budget of ₹25 lakhs and has driven ₹1.2Cr+ in total campaign revenue with an average ROAS of 5.2:1.

Core Expertise

Technical & On-Page SEO — audits, page speed, schema markup, indexing
Keyword Research & Content Strategy — search intent, content planning, topical authority
Link Building — outreach, content partnerships, local directories
Google Ads — Search, Display, and Shopping campaigns
Facebook & Instagram Ads — lead generation, retargeting, e-commerce campaigns
Marketing Automation — HubSpot workflows, email sequences, CRM setup

Professional Experience

Digital Marketing Executive — Vels Group of Schools (2022–Present)
SEO Specialist — Freelance (2020–2022) — 15+ clients across education, e-commerce, B2B
SEO Consultant — ClickDo (2018–2020) — B2B technology clients
Digital Marketing Specialist — Indows Soft Solutions (2016–2018)
Content Developer — IGenuine Soft Solutions (2015–2016)

Key Results

180% organic traffic increase in 12 months (education sector)
65% improvement in admission inquiries via paid campaigns
40% reduction in cost per lead through campaign optimisation
350+ campaigns executed with 5.2:1 average ROAS
₹1.2Cr+ in revenue generated through digital marketing

Certifications

HubSpot Content Marketing Certification — HubSpot Academy (2023)
HubSpot Inbound Marketing Certification — HubSpot Academy (2023)
Google Ads Search Certification — Google (2023)
Advanced SEO Certification — Loyola Institute (2021)

Contact

Email: karthigamohan27@gmail.com
LinkedIn: linkedin.com/in/karthiga-mohan-570
Location: Tamil Nadu, India

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May 7, 2026

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